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Magisto Video App for New Amazon Fire Phone Unites Multi-Screen Experience to Offer Personal Expression and Video Creation

Automated video editing platform Magisto launches optimized experiences for Kindle Fire, Amazon Fire TV, and the new Amazon Fire Phone (July 24, 2014)

NEW YORK, July 24, 2014 /PRNewswire/ --Magisto, the cloud-based mobile video platform, today unveiled a new version of Magisto optimized for Amazon's newly announced Fire phone.

The Magisto app enables users to easily create movies from videos and photos living on their Fire phone and Kindle Fire, and to access them via the cloud across multiple devices including Amazon Fire TV. Magisto videos have already made their way into the living room with Fire TV, and now users can also capture, create, and share videos on the connected Fire Phone. Magisto's easy-to-use video storytelling engine leverages the full spectrum of Amazon's fast-growing hardware offerings to create personal video stories and lasting memories.

Magisto uses artificial intelligence to analyze and automatically weave together raw video and photos to create a professionally-produced looking video that adds emotional appeal through music, themes, and effects. More than 40 million people currently use Magisto for video creation on the go to commemorate occasions like birthdays, anniversaries, graduations, or even just their day-to-day lives with family and friends.


With Amazon's new Fire phone, Magisto users can take advantage of the advanced camera system and Fire phone's one-handed Dynamic Perspective capability to capture more personal moments. They can then easily find their Magisto app on the carousel and bring their movies to life on their TV screens in the living room, on their phone, or Kindle Fire. Or, they can access the Magisto community and watch other people's video creations about sports, pets, or family travel.

"We are delighted to make Magisto available for the Fire phone and to see the power of e-commerce and content consumption joined with the capacity for personal expression," said Oren Boiman, co-founder and CEO of Magisto. "Magisto is committed to bringing consumers the best integrated video creation, sharing and viewing experience."

"With Dynamic Perspective, Fire phone recognizes where the user's head is in relation to the device to create a more immersive and satisfying experience around how they hold, move and use the phone," said Steve Rabuchin, Vice President, Amazon Appstore. "We're thrilled to have Magisto make their app available on Fire phone. We think customers are going to love the experience."

Magisto is available for Fire phone, Fire TV, Kindle Fire, and Android tablets via the Amazon Appstore. To download through the Amazon Appstore, visit: http://www.amazon.com/Magisto-Magic-Video-Editor/dp/B00ISS01RS

About Magisto
Driven by artificial intelligence and simple user experience, Magisto is a cloud-based mobile technology service for creating and sharing beautiful quality personal movies. It automatically selects the most compelling moments from ordinary videos and photos and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto is used by millions of customers and can be accessed across iOS, Android, the Amazon Appstore for Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores.

More information is available at http://www.magisto.com/about and http://www.magisto.com/how-it-works.

The company is funded by Horizons Ventures, Magma Venture Partner, Qualcomm Incorporated, through its venture capital arm, Qualcomm Ventures, and SanDisk Ventures. The company maintains its headquarters in Tel Aviv, Israel with offices in New York and California.

Contact:
Paula Batson
917-873-8294
paula@magisto.com
@peebb

Emily Rosen/Puneet Sandhu, Contacts
Hill + Knowlton Strategies
713-752-1901 / 212-885-0417
Emily.olin @hkstrategies.com
Puneet.sandhu@hkstrategies.com

Magisto Logo.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-Magisto-072414.mp4
Logo- http://photos.prnewswire.com/prnh/20140402/NY96888LOGO

SOURCE Magisto

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