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Raven PMG Relies on Blackmagic Design for A/V Installation at Mountain Dew's Courtside HQ(May 10, 2017)
Located in the historic New Orleans Board of Trade building, the installation was a collaboration between Motive, a full-service advertising agency, and Mountain Dew. Raven PMG helped actuate the vision by transforming the space into a unique and captivating experience. The inside featured a large LED cube stage used for a live performance, a gallery of mixboard-infused paintings, a heat press station allowing fans to customize apparel and a professional-styled photo studio that gave fans an exclusive, personalized art print. Outside, the patio featured a large LED screen that showed programming and content, a live feed from attendees playing basketball-themed video games and broadcasted the NBA All-Star game itself.
"Raven PMG provides the fabrication, design and technical connectivity to create a successful interactive and immersive event," explained Ben Lewis, Technical, Video and Lighting Director, Raven PMG. "My specialty is show production, and I make sure everything works on a technical level, which is why we use Blackmagic Design. It interfaces easily with other gear, provides connectivity to multiple screens and has enough customizability to deliver projects above and beyond expectations."
Ben fed the Micro Studio Camera 4K directly into the ATEM 2 M/E Production Studio 4K, which was the hub of the installation's setup. The ATEM was connected via a Blackmagic Intensity Pro 4K to Ben's computer, which was running a video and effects mixing software along with the ATEM Software Control. He used two Teranex AVs and two Teranex 2D Processors to interface with additional inputs, such as the video game and broadcast feeds, connecting, routing and conditioning the signals.
Four Blackmagic Mini Converters HDMI to SDI 4K helped get the HDMI devices, such as the video game and broadcast feeds, into the ATEM, and the Mini Converters allow Ben to run SDI instead of expensive fiber cable. "The Mini Converters give me audio output options in remote locations and allow me to run mostly SDI on my jobs without having to worry about expensive cables getting destroyed," he noted. "All the feeds were output via SDI to the LED screens."
According to Ben, there were three main needs from the video system. First, there was regular programming throughout the day, which involved switching the schedule, televised game and video game feed. Second, was to freeze the content on a frame from a video that they could use for branding purposes or to quickly change to another look whenever there were photo opportunities of the players. Third, was a pre-recorded music video and live feed of the concert. During the live show, Ben and his team used the system to its fullest extent by taking the live footage and manipulating it through a video and effects mixing software, adding logos and visuals, as well as routing the live feed of the show to the outside LED screen.
"Blackmagic Design made it possible to do complex cable routing through a venue with SDI and gave us full control of the entire system from one location," explained Ben. "Having the ATEM with a reference monitor hooked up made the client feel good that we didn't have to run around and check everything. We knew there was hardware to back up the randomness that pops up in a gig situation. Having the ability to freeze frame and switch routing on the fly made the client comfortable knowing their vision was accomplished."
For Raven PMG, when it comes to creating these types of installations, it's all about flexibility and peace of mind. "The ATEM 2 M/E Production Studio 4K was chosen for its big screen and range of outputs. The Teranex was chosen because of its signal conditioning, output options and the ability to route them, which all are very important for me because they allow me to load a still frame as well as plug in any computer, camera, game system or whatever is thrown at me due to the wide variety of standards conversions," he concluded. "I really love the Teranex as it's a highly-used piece of gear in my rack. You can really push video and have quick control on a hardware level that takes some of the risk out of a gig."
Product photos of Micro Studio Camera 4K, Video Assist, ATEM 2 M/E Production Studio 4K, Teranex AV, Teranex 2D Processor, Intensity Pro 4K, Mini Converters HDMI to SDI 4K and all other Blackmagic Design products are available at https://www.blackmagicdesign.com/media/images.
About Blackmagic Design
Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy?¢ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
Related Keywords:Blackmagic Design, Micro Studio Camera 4K, Video Assist, ATEM 2 M/E Production Studio 4K, Teranex AV, Teranex 2D Processor, Raven Production Management Group, PMG, Mountain Dew, Courtside HQ, NBA All-Star 2017
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