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ASSIMILATE Releases SCRATCH v8.5 Update, Supporting RED's New 8k Weapon Helium Sensor and 8k VistaVision Always at the forefront of post-production support for the latest RED digital camera formats (www.red.com), ASSIMILATE's SCRATCH 8.5, build 909, now includes support for RED's new 8K Weapon Helium Sensor, as well as the 8K Weapon VistaVision-sized Sensor (full frame). Support includes the Log3G10 gamma space and REDWideGamutRGB color space. ...Read More »
Shooting "Savior" on URSA Mini 4.6K Dillon McEvoy (DP), Mike Overton (Director) and Matt Ramey (Producer) are film students at Chapman University and just completed their Junior level Advanced Production short film." And you would be hard pressed to tell the difference in quality between their film, "Savior," and a big-budget Hollywood film. To create a high quality war film is a huge undertaking. You have to get the uniforms right. Weapons and scenery have to be accurate, and you have to combine that with action scenes, VFX, physical effects, such as blood, and making sure you get the right actors that can believably inhabit the role of soldiers. And for a student film, all on a miniscule budget that would not even pay for catering on a typical Hollywood set. ...Read More »
The Clock is Ticking An hour can fly by quickly when making a film but the team at indie production house Photon Harvest Productions is making the most of it. In their new One Hour Short Film Experiment, the Photon Harvest team is creating a series of compelling, polished short films that all have one thing in common - each part of the production and post production process was limited to an hour. An hour to write, an hour to shoot, an hour to edit, an hour to color grade, an hour to sound mix - the clock is certainly ticking away. ...Read More »
ASSIMILATE Continues Fast Pace of Leading-Edge Functionality for SCRATCH Ecosystem with New SCRATCH 8.5 In its continued commitment to boost the creativity and productivity of creative professionals in digital cinema within a streamlined workflow, ASSIMILATE today announced SCRATCH 8.5, a significant update to its entire SCRATCH ecosystem. The new, real-time SCRATCH 8.5 ecosystem includes the SCRATCH 2D/3D post-production tools - dailies, conform, color grading, versioning, compositing, and finishing; SCRATCH Play for playback and review; and SCRATCH Web for cloud-based review and collaboration. ...Read More »
The City of Frederick MD's Audio Visual Department Lays the Groundwork for the Future with Blackmagic Design The City of Frederick, MD, Audio Visual Department's (AVD) mission statement is to "Deliver a complete and concise stream of information and alerts to inform and prepare residents and staff through audio visual media." As the AVD's Lead Video Producer, Lance Duvall is responsible for ensuring that the department delivers on this duty, and he knows that in order to do so, the AVD's equipment must be reliable. ...Read More »
SCRATCH VR Creative Tools With the release of SCRATCH 8.5, ASSIMILATE also introduced the SCRATCH VR Suite. This Suite bundles SCRATCH, SCRATCH Web and a series of tools and features for a streamlined workflow for Virtual Reality 360 media - projects. Although the basic viewing of 360 media is available even in the (free) SCRATCH Play version - all the advanced edit, grade and composite tools are only available in the SCRATCH VR Suite which requires a special license. ...Read More »
SCRATCH VR Creative Tools With the release of SCRATCH 8.5, ASSIMILATE also introduced the SCRATCH VR Suite. This Suite bundles SCRATCH, SCRATCH Web and a series of tools and features for a streamlined workflow for Virtual Reality 360 media - projects. Although the basic viewing of 360 media is available even in the (free) SCRATCH Play version - all the advanced edit, grade and composite tools are only available in the SCRATCH VR Suite which requires a special license. ...Read More »
SCRATCH VR Introduction With the release of SCRATCH 8.5, ASSIMILATE also introduced the SCRATCH VR Suite. This Suite bundles SCRATCH, SCRATCH Web and a series of tools and features for a streamlined workflow for Virtual Reality 360 media - projects. Although the basic viewing of 360 media is available even in the (free) SCRATCH Play version - all the advanced edit, grade and composite tools are only available in the SCRATCH VR Suite which requires a special license. ...Read More »
Live Streaming Exorcisms Damien LeVeck knows that in Hollywood, there are two main ways to make a feature film. You can either have a great idea, sell it to a studio and risk it turning into a completely different film, or you can have a great idea, raise the money yourself, hire your own actors and crew and make your vision into a reality. When Damien decided to direct "The Cleansing Hour," a fresh spin on the exorcism genre, he knew he had to take the latter route. Six months later and more than $30,000 raised, Damien has now locked picture on the proof-of-concept short film. ...Read More »
Princess Kimbra: Bringing Disney Magic to Life with the Blackmagic URSA Once upon a time, a visual effects artist and a Grammy-award winning singer got together to make music video magic and Snow White was reborn. The tale begins when Adam C. Sager, a Portland, Oregon-based VFX supervisor and director, met with Kimbra, a New Zealand-born recording artist, and decided to honor Disney for the inspiration it had given both artists throughout the years. Kimbra had just recorded "I'm Wishing," the song from the classic "Snow White and the Seven Dwarfs" movie, for a Disney tribute album, We Love Disney, Australia. Blending reality with Disney magic, Sager created a music video that inserted Kimbra directly into the classic animated film as the heroine Snow White and wicked Evil Queen. ...Read More »
Building Mobile Trucks and Broadcasting on the Go With Valenti Vision Films and Blackmagic Design Valenti Vision Films, an independent film and television production company based in New Jersey, produces everything from movies and television shows to live sports and entertainment. Since 2011 Valenti Vision Films has created more than 600 hours of original programming for various television and Internet outlets, including ESPN3, NBC, ABC, NUVO, Comcast Networks, Ivy League Digital Network, PBS and more, for clients such as the FXFL, NCAA, PMTV, US Soccer, The Ivy League, and TV One. To provide his clients with the best quality, Joe Valenti of Valenti Vision Films has built two mobile, multi camera production trucks from the ground up. ...Read More »
Colorist Mark Todd Osborne Navigates a Child's Fantasy "Audi TT: Reality? Check." The recent national ad campaign for the Audi TT from MediaCom, the agency behind the concept, features the iconic sports car racing through rugged terrain and busy cities alike. The spot enters the mind of a child, and as he races his toy car around a track and imagines a full-throttle adventure of challenging terrain and jaw-dropping stunts, the Audi TT achieves it in real life. Mirroring the boy's movements, the spot cuts to real life shots of the Audi TT racing on the edges of cliffs, through dense forests of tall pines, around jagged boulders and hairpin turns, as well as through the nighttime streets of San Francisco, weaving through trollies, traffic and tractor trailers. ...Read More »
Rivalry on the Ice There is almost no rivalry in professional sports that matches the intensity of one in the National Hockey League. It is not just team against team, but city against city competing against each other in rivalries that have been passed down through generations. Which is one of the reasons why the Winter Classic has become a huge success. Every year, the NHL highlights hockey the way it used to be played: Outside, open to the elements, and in front of thousands of screaming fans. All while featuring teams that have forged generations of bitter rivals. One of these heated rivalries is between the Montreal Canadiens and the Boston Bruins. These two teams are members of the "Original Six", the first professional hockey teams in the NHL, dating back to the beginning of the 20th century. ...Read More »
Java Post's Caffeine Fueled Success Jack Tunnicliffe, Java Post founder and president, has lived the transition into digital, keeping his post production facility on the forefront of technology shifts and disruptions. "Java Post is 20 years old, but this is my 43rd year working in television," he said. "I started in television working at the CTV (Canadian TV) television network as a camera operator and eventually worked my way to a producer/director position doing live television, such as the Olympics. I also produced and directed television shows, documentaries and commercials, but my passion has always been the work done in post." ...Read More »
Anchorfield Helps Athletes and Artists 'Share the Journey' Held biennially, the Special Olympics World Summer Games bring together athletes from countries around the world to demonstrate their courage and determination, as well as to discover new strengths and skills. In July 2015, the fourteenth games were held in Los Angeles and had 6,500 Special Olympics athletes from 165 nations competing in 25 different sports. Stephan's cinema verité style lent itself perfectly to the project, as he strove to film the talent within their own environments, allowing the narrative to unfold through intimate conversations and observed moments. In order to support the documentary style of the films, Stephan used a Blackmagic URSA 4K digital film camera, as well as several Pocket Cinema Cameras. ...Read More »
ASSIMILATE Announces Support for ProRes 4444 XQ By Lou Wallace ASSIMILATE announced today it has added support in its SCRATCH post-production tools and workflow for encoding and decoding using the Apple ProRes 4444 XQ codec. ProRes 4444 XQ is the highest-quality version of the ProRes codec for 4:4:4:4 image sources (including alpha channels). This format has a very high data rate to preserve the detail in high-dynamic-range imagery generated by today's highest-quality digital image sensors. For the detailed facts and benefits, visit https://support.apple.com/en-us/HT202410. ...Read More »
Creating Broadway World's "Empty Space": LA's Downtown Repertory Theater's Devon Armstrong and Blackmagic Cinema Camera "Empty Space" airs on broadwayworld.com, and now ShowUp.media as well, and takes a hilarious look behind the scenes of a theater troupe. The web series is Broadway World's first original web series and follows the main character, Orson Ripley, a guerilla theater actor, as he replaces the lead and is thrown into the feud between the cast and crew of "Romeo and Juliet." We caught up with Devon, who gives some great insight into how he uses Blackmagic Cinema Camera EFs and DaVinci Resolve Studio? to create "Empty Spaces." ...Read More »
Perfecting Produce There is nothing quite like the challenge of color correcting a food commercial. All of those beautiful food spots you see every day take a skilled hand and a huge amount of work to look that good. And Florida's Indie Atlantic are experts at it. Which is why the foodstore giant Publix used Indie Atlantic Films for its new "At Season's Peak" ad campaign. And to get the look that Publix wanted, Indie Atlantic used DaVinci Resolve. ...Read More »
No Deadline Too Close, No Grade Too Much: Atlanta's Bed Head Media and DaVinci Resolve Phil Stevens and his colleagues at Bed Head Media are some of the hardest working media professionals in Atlanta. You have to be when you handle everything from commercial cinematography, short films, live event coverage, motion graphics, documentaries, corporate videography and a variety of church testimonial and website videos. Their work includes commercials for huge brands such as Home Depot and AutoZone, as well as award winning short films and documentaries. ...Read More »
Red Flight Pictures Capture Poetry in Motion with Blackmagic Design Cameras and DaVinci Resolve Poetry in motion has a different meaning when it comes to Red Flight Pictures. The independent film production company recently teamed up with poet Tyler Knott Gregson to translate his poetry into a short film. Lead by Kyle Thompson, executive producer, the Red Flight Pictures team wanted to provide a visual format for Gregson's poems to support some of the poet's charity work. Red Flight Pictures interpreted Gregson's poem to tell the story of a young girl in a coma who's trying to escape her own state of mind. Isolated from others' help, she must be her own savior. Yet to do that she has call up her courageousness and ferocity, and let go of self doubt. To best capture the poem's sentiment and visually depict the internal struggle and solitude, Red Flight Pictures turned to the Blackmagic Cinema Camera and Blackmagic Pocket Cinema Camera. ...Read More »
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