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Perfecting Produce There is nothing quite like the challenge of color correcting a food commercial. All of those beautiful food spots you see every day take a skilled hand and a huge amount of work to look that good. And Florida's Indie Atlantic are experts at it. Which is why the foodstore giant Publix used Indie Atlantic Films for its new "At Season's Peak" ad campaign. And to get the look that Publix wanted, Indie Atlantic used DaVinci Resolve. ...Read More »
Parachute Creates a Legendary Ballgame in an Empty Stadium for Chrysler with Blackmagic Fusion Studio When Miguel Cabrera swings the bat, there's usually a stadium full of screaming fans around him. However, for Chrysler's "Miggy at the Bat" commercial, the stands were empty. The commercial celebrating the 2015 Chrysler 200 centered on Cabrera in an updated "Casey at the Bat" tale and featured the legendary showdown between batter and pitcher. In reality, Cabrera and the pitcher were worlds apart, in Detroit and Los Angeles, surrounded by green screens and needed NYC's Parachute to create the scenery and game around the players. The Parachute team, led by founder Sam O'Hare, created the spot by building a stadium and providing the setting for the infamous strike out (and later, added comeback.) Using different software for various components to build the stadium, Parachute relied on Blackmagic Design's advanced visual effects (VFX) and motion graphics solution, Fusion Studio, to bring everything together. ...Read More »
No Deadline Too Close, No Grade Too Much: Atlanta's Bed Head Media and DaVinci Resolve Phil Stevens and his colleagues at Bed Head Media are some of the hardest working media professionals in Atlanta. You have to be when you handle everything from commercial cinematography, short films, live event coverage, motion graphics, documentaries, corporate videography and a variety of church testimonial and website videos. Their work includes commercials for huge brands such as Home Depot and AutoZone, as well as award winning short films and documentaries. ...Read More »
Red Flight Pictures Capture Poetry in Motion with Blackmagic Design Cameras and DaVinci Resolve Poetry in motion has a different meaning when it comes to Red Flight Pictures. The independent film production company recently teamed up with poet Tyler Knott Gregson to translate his poetry into a short film. Lead by Kyle Thompson, executive producer, the Red Flight Pictures team wanted to provide a visual format for Gregson's poems to support some of the poet's charity work. Red Flight Pictures interpreted Gregson's poem to tell the story of a young girl in a coma who's trying to escape her own state of mind. Isolated from others' help, she must be her own savior. Yet to do that she has call up her courageousness and ferocity, and let go of self doubt. To best capture the poem's sentiment and visually depict the internal struggle and solitude, Red Flight Pictures turned to the Blackmagic Cinema Camera and Blackmagic Pocket Cinema Camera. ...Read More »
To Be Funny: 100 Years of Buster Keaton Buster Keaton is a film legend. April 2017 marks 100 years since he first stepped onto the silver screen, His comedy and physical stunts still stun audiences, leaving them wondering just how in the world he did them. In the film "To Be Funny," New York based production company +Merge Creative Media delves into Buster Keaton's legacy and finds out why the film master still has a fanatical following in 2015. To do this, cinematographers Gavin Rosenberg and Chad Gardella have been relying on Blackmagic Design's Pocket Cinema Cameras for principal photography and have been grading the film in DaVinci Resolve Studio. ...Read More »
Drifting By By Miles Weston It is a very rare few who get to experience the peaceful beauty of gliding effortlessly over the landscape to see what a breathtaking countryside we live in, no matter where we live. John Ross not only enjoys filmmaking and ballooning, he's got a fantastic background - 20 years in the navy, 24 years as a college instructor, radio host and more. But now he wants to make ballooning (or at least the views from hot air balloons) available to the rest of us with a series of free-to-view films. ...Read More »
Reel Heroes By Miles Weston Some activities attract filmmakers because the information has to be told. Reel Heros highlights the work some of the best filmmakers and producers have done that needs to be saved and shown. The film represents 12 years of research for the producers and production team. ...Read More »
ASSIMILATE's SCRATCH 8.4 Sets the Pace for Advanced Real-time Features, Workflow, & Ecosystem at a Price Everyone Can Afford ASSIMILATE today announced its new SCRATCH 8.4, the latest version of its advanced, real-time post-production tools and workflow. "Leading the industry in offering the latest advancements in digital cinema technology is the cornerstone of what we do. Assimilate is all about developing real-time tools and a workflow that DITs, post-production artists and all filmmakers need to be creative, productive, and competitive," said Jeff Edson, CEO at Assimilate. "With SCRATCH 8.4, users get an abundance of advanced features that enable them to excel at what they do, and at a price everyone can afford. And with a host of SCRATCH industry partners, they can build an extensive and integrated SCRATCH ecosystem that gives an even greater boost to their productivity." ...Read More »
Post-Moderne: A Modern Method to Color Grading with DaVinci Resolve For the first time in recent history, a Montreal based colorist has been nominated for the prestigious Hollywood Post Alliance Awards in the Outstanding Color Grading for a Feature Film category. Post-Moderne's Charles Boileau is one of five nominees for his work on Monsoon, a documentary shot in 4K that explores the social, economical and philosophical aspects of the Monsoon in modern India. Charles stands among nominees from some of this year's top films, including Birdman, Whiplash, The Boxtrolls and Lady of Csejte. ...Read More »
Content Insider #425 - Virtually By Miles Weston To see all the news you'd swear to gawd that virtual reality entertainment will be here...shortly. You probably missed the fact that: a) there are a "few" problems, "issues" to overcome and b) it costs a crap load of money to produce even a couple of minutes of immersive entertainment. Well yeah but other than those minor details it will be coming to goggles about the time you'll probably need bifocals and goggles. Still you have to have something to look forward to after you're tired of HDR 4K entertainment. ...Read More »
AJA Releases Ki Pro Ultra 4K/UltraHD/2K/HD Recorder and Player at Inter BEE 2015 AJA Video Systems introduced the Ki Pro Ultra - a next generation file-based 4K/UltraHD and 2K/HD video recorder and player with a built-in HD LCD monitor. Ki Pro Ultra is capable of capturing edit-ready 4K (4096 x 2160), UltraHD (3840 x 2160), 2K (2048 x 1080) and HD (1920 x 1080) Apple ProRes files. Ki Pro Ultra also supports a range of video formats and frame rates up to 4K 60p, and offers flexible input and output connectivity - including 3G-SDI, Fiber and HDMI - for powerful and efficient large-raster and high-frame rate workflows. ...Read More »
Conection3D's Connection with Blackmagic Design Cameras Columbian production facility Conection3D has a philosophy that goes beyond commercial success. For them, putting out carefully crafted, high quality work is much more important than selling oneself. When it comes down to it, the clients' needs come first, and Conection3D will do whatever it takes to make someone's vision come alive. The production facility is dominating the corporate world, the music scene, television land and everything in between with promotional pieces, music videos, reality shows and more. If there is a need, Conection3D knows the perfect method to meet it both beautifully and with care. ...Read More »
Content Insider #424 - Moving Images By Miles Weston We know you think M&E is all fun and games and worse or better (depending on your perspective). But there's a real business with real technology and real people working to deliver the stuff you like/dislike, applaud/jeer, pay for/borrow/ignore. The compact community of folks focus on the details so you can enjoy their creative work. The champions of often opposing views gather annually at the SMPTE conference and give an update on the progress. This year they had a Student Film Festival to get a peak at the next generation of filmmakers and tomorrow will be so bright you'll need sunglasses. ...Read More »
Short Deadline By Miles Weston There isn't a filmmaker who hasn't wanted to take on a project even when there was no financial compensation involved, just a real feel good feeling. And when the time budget runs out you need fast, reliable storage you can count on. Cullie Posaria knows from first hand experience. ...Read More »
Capturing the Natural Beauty of Montana's Fairmont Hot Springs Resort Located midway between Yellowstone National Park and Glacier National Park, Fairmont Hot Springs is a 153-room resort featuring two Olympic size pools fed by natural hot springs. When the resort wanted to replace an outdated promotional video, it turned to Missoula, Montana-based Gravity Media Productions to produce, shoot and edit a new resort video to be featured on its website. ...Read More »
Free Learning Event By Miles Weston If you're interested in improving your production/post production skills and learning about the latest in technology - hardware and software the Nov 21 event is right for you and...there's no charge for attendance ...Read More »
AJA Ki Pro Rack Helps Journalists Boogie with the Peanuts Gang On-Camera at TIFF Entertainment journalists got a chance to boogie with the Peanuts gang this fall during Fox's press screening of "The Peanuts Movie" at the Toronto International Film Festival (TIFF). Los Angeles based visual effects company BlueScreen LLC, working with Junket Productions and Fox, oversaw the on-site shoot, which captured 60 journalists dancing on-camera to Meghan Trainor's new song from the movie's soundtrack "Feels Better When I'm Dancing." The footage was composited live with a CG scene featuring a Soul Train dance line style of Peanuts characters, played back via AJA Ki Pro Rack. Each take was then recorded to CF cards, which Fox sent to press ahead of the film's debut for use in on-air segments about the movie. ...Read More »
The Beach Should Be Sunny As part of the NSW Achievement Awards, the NSW government decided to shoot a video showing the various regions and the amazing creative work coming out of those regions. Australia is a beautiful country and highlighting its natural wonders, along with the work being done in each region, would be a perfect way to show potential companies what the Australian creative industry can offer. Ben Allan ACS had one day to shoot at Byron Bay in New South Wales. One day to capture the sand, surf and beautiful weather that has made Byron Bay a vacation paradise. But it was raining. And not a nice quick sun shower. Raining buckets. ...Read More »
Content Insider #417 - Daily Filmmakers By Miles Weston Everyone talks about the great filmmakers who make movies - long and short - and they go nuts over the folks why make their videos for you to enjoy on YouTube, Yahoo, AOL, you name it. And everyone does a lot of research on how big the market is...and growing. But no one really puts a trade show on or sells research on the folks who do real filmmaking every day for digital signage, houses of worship, healthcare, company informational content. But they're filmmakers like the rest who hone their talents to educate, inform and sell you ideas and stuff. They count too! ...Read More »
All in 1000 Ft By Miles Weston It's difficult sometimes to get youngsters interested in STEM (science, Technology, engineering and math) courses and even more difficult kids that come from neighborhoods where violence, drugs and poverty are a part of daily life. But a New Jersey school found a way to make it fun and interesting and all in 1,000 feet -- soapbox derby participation. A team of volunteer independent filmmakers documented the project from beginning to end to help raise funds for future programs and show that good things can happen when young people are motivated. These students learned STEM information without realizing it and their thirst for knowledge continues. ...Read More »
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