ASSIMILATE AT FOREFRONT OF 3D FILMMAKING WITH SCRATCH 3D REAL-TIME DATA WORKFLOW
ASSIMILATE's SCRATCH(r) Digital Finishing Solution is taking the lead in affordable/high-performance 3D data workflows for the filmmaking, TV, and advertising markets, worldwide. The rapid rise of 3D digital cinema is bringing magical and high-impact experiences back to feature films, capitalizing on its wow factor for global audiences young and old.
...Read More »
ASSIMILATE AT FOREFRONT OF 3D FILMMAKING WITH SCRATCH 3D REAL-TIME DATA WORKFLOW
ASSIMILATE's SCRATCH(r) Digital Finishing Solution is taking the lead in affordable/high-performance 3D data workflows for the filmmaking, TV, and advertising markets, worldwide. The rapid rise of 3D digital cinema is bringing magical and high-impact experiences back to feature films, capitalizing on its wow factor for global audiences young and old.
...Read More »
SCRATCH 3D Workflow Helps "Les Krostons" Become Masters of the Universe
Les Krostons" want to take over the world and their impish intentions were recently revealed in a five-minute VFX-laden 3D stereo teaser, directed by Frederick Du Chau through Le Studio d'Imagination, and screened at the 2010 Cannes Film Festival. Duran Duboi in Paris harnessed the powers of ASSIMILATE's SCRATCH(r) Digital Finishing Solution in a streamlined file-based 3D stereo workflow, from set to post production, to DCP deliverables.
...Read More »
Digital Cinema and Data Workflows in China: An Interview with Wu Chiao, Director and Cinematographer
Well known director and cinematographer Wu Chiao is at the forefront of digital cinema in China. He has been immersed in the filmmaking process since his first day as a student of cinematography at the Beijing Film Academy. He has been the director and/or cinematographer (DP) of numerous films, setting a standard of excellence within China. George Lucas` "Star Wars II" -- the first motion picture to be shot using an HD camera -- planted the seed with Wu Chiao that quality movies...
...Read More »
Digital Magic Hong Kong Sets Up SCRATCH 3D and RED Workflows from ASSIMILATE
Digital Magic Hong Kong, a leader in state-of-the-art post-production in Asia, has now established an ASSIMILATE SCRATCH digital intermediate (DI) workflow to specifically handle the conform, color grading, and finishing of RED digital camera?s native R3D files, as well as 3D features shot with RED Digital Cinema?s cameras. Because SCRATCH is resolution independent, it will also be used as a component of their 3D pipeline...
...Read More »
ASSIMILATE Expands Reach in Asia; Launches ASSIMILATE China
With the rapid rise of 2D and 3D digital cinematography in China, ASSIMILATE announced today the expansion of its global sales and support organizations with the launch of ASSIMILATE China, and the opening of a main office in Beijing, China, effective immediately. ASSIMILATE Inc, with headquarters in Santa Clara, CA, has sales, service and technology teams located around the world.
...Read More »
RED/SCRATCH Workflow Puts Hong Place Vision at Forefront of Digital Cinema in China
Riding high on the wave of digital cinema, Hong Place Vision is the biggest rental company of RED Digital Cinema cameras in Beijing, and has built a post-production studio to meet the demand for the rapidly rising number of digital film and TV productions in China. At the hub of their data workflow and DI tool suite is ASSIMILATE's SCRATCH® Digital Finishing Solution.
...Read More »
ASSIMILATE to Feature SCRATCH v5.2 Digital Post Workflows for Finishing 3D, RED, ARRI Alexa, and Other Formats at IBC 2010
SCRATCH v5.2 demos will include state-of-the-art tools for color grading, finishing, compositing, and 3D-specific features, such as convergence, scaling, and versioning. Other 3D demos will include ASSIMILATE's exclusive offering -- 3ality 3Play Pro S -- a professional quality stereo monitoring system, and developed in partnership with Telairity, the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world.
...Read More »
Colorista II By Kevin McAuliffe
When it comes to a program like After Effects, competing with Color Finesse 3 (that comes with AE CS5) can be tricky, but if there is one company out there determined to do it, it's Red Giant Software and their flagship color correction application Colorista.
...Read More »
Avid's Media Composer 5 Part 3 - Matrox's MXO2 mini By Kevin McAuliffe
When AVID stated that they supported the MXO2 mini to monitor external video, I was pretty surprised, as this is a big change of direction for AVID as they normally only support their own hardware for video monitoring. I wanted to give the MXO2 mini a fair shake, as for the $449 price tag I really wanted (and hoped) it to work for the user bases sake. Let's see how it fared.
...Read More »
ASSIMILATE Helps Divizion Create a Film Factory in Poland
In less than a year since opening, Divizion has completed the DI on seven features, including "Cookie" (Ciacho), one of Poland's biggest-budget productions, directed by Patryk Vega. Next up is the big-budget, 3D stereo horror-flick "Charnobyl 2012", from the same director. Providing in-house production resources; a clutch of RED ONE(tm) cameras, with RED Epic Stage 2 plus CG coming soon; editing; and ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the VFX and digital intermediates (DI).
...Read More »
"Standing Ovation" Shines in SCRATCH-RED Workflow at Local Hero Post
Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA.
...Read More »
ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution.
...Read More »
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth? By Tim Kolb
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything.
...Read More »
ASSIMILATE Features Stereo 3D Workflow in SCRATCH v5.1 at Broadcast Asia 2010
SCRATCH v5.1 also introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. SCRATCH v5.1 includes a host of new product features and enhancements that propel creative pros -- broadcasters, filmmakers, studios, post facilities, creative teams, and agencies -- to work at their utmost levels of creativity.
...Read More »
Storyfarm uses G-Technology G-SPEED eS PRO to Cut Latest Doc Projects By Dean Mermell
Video editors working in high definition (HD) face increasing technical challenges on a daily basis. Their tools need to be sharp, fast and function well under deadline. The sheer size of video files that have to get pushed through today's postproduction workflows can slow a system down to a level where the creative process just isn't fun anymore.
...Read More »
The Non-Linear Road To NAB By Charlie Wade
For video editors, NAB is akin to a pilgrimage. Every year they flock to Vegas, push themselves through the crowds to the booths of the video editor purveyors, and watch, learn, debate and yearn. Here are 5 top notch solutions, plus one who should have been there but wasn't!
...Read More »
AV-HS450 16+ Input HD/SD Switcher w/ dual screen MultiViewer This 16+ input switcher is the best value in its class. Its exclusive dual screen MultiViewer lets you view up to 20 windows on just two displays. CLICK HERE!!!
Vegas Pro 8 + Free Vegas Seminar Series Master classes for cutting-edge video production A $100 value free with purchase CLICK HERE!!!
NO...Doesn't have a thing to do with "that" smartphone...or "that" store...or "that" tablet. It's the next generation. Kids and we mean little kids. That's what today's products are being designed for/targeted at. You happen to buy one...fine. Watch a little, little kid pick up a smartphone. He/she just uses it. They've come pre-wired and we're still trying to figure out how to IM. It's the IGen. They want it instantly. They want to use it instantly. They expect their photos, their video, their music, their stuff immediately when/where/how they want it.
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In this clip, lynda.com host Mark Abdelnour takes a look at proxy bidding. He discusses the strategy and how it works. He also discusses the maximum bid, and when to use Proxy bidding.
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The blood, gore, adrenalin challenges that were unveiled at E3 and enjoyed at ComicCon are fun to look at, easy to hold but are they really the games people want to plunk down their credit cards to own or rent time with? Seems as though the investors, the players who control the controllers have a different idea of a "good" game than the kids who develop them. While mobs of people play educational, informational, stimulating games our kid huddles in his room and mumbles "The Few, The Proud, The Gamers."
Read More
ASSIMILATE AT FOREFRONT OF 3D FILMMAKING WITH SCRATCH 3D REAL-TIME DATA WORKFLOW
ASSIMILATE's SCRATCH(r) Digital Finishing Solution is taking the lead in affordable/high-performance 3D data workflows for the filmmaking, TV, and advertising markets, worldwide. The rapid rise of 3D digital cinema is bringing magical and high-impact experiences back to feature films, capitalizing on its wow factor for global audiences young and old.
...Read More »
SCRATCH 3D Workflow Helps "Les Krostons" Become Masters of the Universe
Les Krostons" want to take over the world and their impish intentions were recently revealed in a five-minute VFX-laden 3D stereo teaser, directed by Frederick Du Chau through Le Studio d'Imagination, and screened at the 2010 Cannes Film Festival. Duran Duboi in Paris harnessed the powers of ASSIMILATE's SCRATCH(r) Digital Finishing Solution in a streamlined file-based 3D stereo workflow, from set to post production, to DCP deliverables.
...Read More »
Digital Cinema and Data Workflows in China: An Interview with Wu Chiao, Director and Cinematographer
Well known director and cinematographer Wu Chiao is at the forefront of digital cinema in China. He has been immersed in the filmmaking process since his first day as a student of cinematography at the Beijing Film Academy. He has been the director and/or cinematographer (DP) of numerous films, setting a standard of excellence within China. George Lucas` "Star Wars II" -- the first motion picture to be shot using an HD camera -- planted the seed with Wu Chiao that quality movies...
...Read More »
Digital Magic Hong Kong Sets Up SCRATCH 3D and RED Workflows from ASSIMILATE
Digital Magic Hong Kong, a leader in state-of-the-art post-production in Asia, has now established an ASSIMILATE SCRATCH digital intermediate (DI) workflow to specifically handle the conform, color grading, and finishing of RED digital camera?s native R3D files, as well as 3D features shot with RED Digital Cinema?s cameras. Because SCRATCH is resolution independent, it will also be used as a component of their 3D pipeline...
...Read More »
RED/SCRATCH Workflow Puts Hong Place Vision at Forefront of Digital Cinema in China
Riding high on the wave of digital cinema, Hong Place Vision is the biggest rental company of RED Digital Cinema cameras in Beijing, and has built a post-production studio to meet the demand for the rapidly rising number of digital film and TV productions in China. At the hub of their data workflow and DI tool suite is ASSIMILATE's SCRATCH® Digital Finishing Solution.
...Read More »
ASSIMILATE to Feature SCRATCH v5.2 Digital Post Workflows for Finishing 3D, RED, ARRI Alexa, and Other Formats at IBC 2010
SCRATCH v5.2 demos will include state-of-the-art tools for color grading, finishing, compositing, and 3D-specific features, such as convergence, scaling, and versioning. Other 3D demos will include ASSIMILATE's exclusive offering -- 3ality 3Play Pro S -- a professional quality stereo monitoring system, and developed in partnership with Telairity, the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world.
...Read More »
Colorista II
When it comes to a program like After Effects, competing with Color Finesse 3 (that comes with AE CS5) can be tricky, but if there is one company out there determined to do it, it's Red Giant Software and their flagship color correction application Colorista.
...Read More »
Avid's Media Composer 5 Part 3 - Matrox's MXO2 mini
When AVID stated that they supported the MXO2 mini to monitor external video, I was pretty surprised, as this is a big change of direction for AVID as they normally only support their own hardware for video monitoring. I wanted to give the MXO2 mini a fair shake, as for the $449 price tag I really wanted (and hoped) it to work for the user bases sake. Let's see how it fared.
...Read More »
ASSIMILATE Helps Divizion Create a Film Factory in Poland
In less than a year since opening, Divizion has completed the DI on seven features, including "Cookie" (Ciacho), one of Poland's biggest-budget productions, directed by Patryk Vega. Next up is the big-budget, 3D stereo horror-flick "Charnobyl 2012", from the same director. Providing in-house production resources; a clutch of RED ONE(tm) cameras, with RED Epic Stage 2 plus CG coming soon; editing; and ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the VFX and digital intermediates (DI).
...Read More »
"Standing Ovation" Shines in SCRATCH-RED Workflow at Local Hero Post
Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA.
...Read More »
ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution.
...Read More »
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth?
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything.
...Read More »
ASSIMILATE Features Stereo 3D Workflow in SCRATCH v5.1 at Broadcast Asia 2010
SCRATCH v5.1 also introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. SCRATCH v5.1 includes a host of new product features and enhancements that propel creative pros -- broadcasters, filmmakers, studios, post facilities, creative teams, and agencies -- to work at their utmost levels of creativity.
...Read More »
Aurelie Laumont at Cosmodigital Discusses Color Grading of "Bi, Don't Be Afraid!"
Phan used the RED Digital Camera for the shoot of the 90-minute "Bi, Don't Be Afraid!" and post house Cosmodigital in Paris, France used ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the post-production data workflow.
...Read More »
ASSIMILATE Congratulates SCRATCH Users for 2010 Cannes Film Festival Nominations
At the 63rd Cannes Film Festival (May 12 - 23, 2010), several prestigious award nominations and honors are on the roster for filmmakers whose post-production companies used ASSIMILATE's SCRATCH Digital Finishing Solution in their digital workflows.
...Read More »
Storyfarm uses G-Technology G-SPEED eS PRO to Cut Latest Doc Projects
Video editors working in high definition (HD) face increasing technical challenges on a daily basis. Their tools need to be sharp, fast and function well under deadline. The sheer size of video files that have to get pushed through today's postproduction workflows can slow a system down to a level where the creative process just isn't fun anymore.
...Read More »
Tool Mans Up for Miller Lite Campaign via Draftfcb
Tool Director Erich Joiner, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaign, launching an irreverent taste-driven message for the original light beer.
...Read More »
The Non-Linear Road To NAB
For video editors, NAB is akin to a pilgrimage. Every year they flock to Vegas, push themselves through the crowds to the booths of the video editor purveyors, and watch, learn, debate and yearn. Here are 5 top notch solutions, plus one who should have been there but wasn't!
...Read More »
AV-HS450 16+ Input HD/SD Switcher w/ dual screen MultiViewer
Vegas Pro 8 + Free Vegas Seminar Series
